As I was writing the graph above - I saw a very clever TV ad by American Express that uses this 'reframing' idea. In it, more than a dozen or so common scenes and/or objects were reframed as smilie faces or smilie frowns. The audio featured a gorgeous cello line, no shouting or flashing, and many of the changing pseudo faces required watching the screen intently.
The process was oddly involving, surprising, delightful - intriguing even, more than most shows these days. I have a better impression of the advertiser for mounting such a clever ad campaign. Reframing is a neat trick. Well done.
-- Mar Walker